This is a page to capture as many marketing terms as possible (both acronyms and commonly used phrases) with explanations as a ready reference resource.
This is work-in-progress—I am building it continuously.
If you find an entry that can be improved (by fixing an error or providing a better explanation) or a term that needs to be added, please contact me.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
ABM — Account Based Marketing. A marketing strategy where a large account is targeted for sales and long-term relationship is built with specific individuals in the customer organization. This normally works well because the amount of business the target organization generates is large enough to justify the effort in this type of investment. Top^
